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More evidence for three types of cognitive style: Validating the Object-Spatial Imagery and Verbal Questionnaire using eye tracking when learning with texts and pictures
Höffler, T., Koc-Januchta, M. M., Leutner, D.

More evidence for three types of cognitive style: Validating the Object-Spatial Imagery and Verbal Questionnaire using eye tracking when learning with texts and pictures

Applied Cognitive Psychology. DOI: 10.1002/acp.3300 (Open Access)

There is some indication that people differ regarding their visual and verbal cognitive style. The Object-Spatial Imagery and Verbal Questionnaire (OSIVQ) assumes a three-dimensional cognitive style model which distinguishes between object imagery, spatial imagery and verbal dimensions. Using eye tracking as a means to observe actual gaze behaviors when learning with text-picture combinations, the current study aims to validate this three-dimensional assumption by linking the OSIVQ to learning behavior. The results largely confirm the model in that they show the expected correlations between results on the OSIVQ, visuo-spatial ability, and learning behavior. Distinct differences between object visualizers, spatial visualizers, and verbalizers could be demonstrated.